Targeting

Due to its popularity, Sina Weibo is referred to as just ‘Weibo’—
the Chinese word for ‘microblog.’

Demographics Targeting

Locate high potential audience
based on gender and ag

Geo Targeting

Display ads targeting the
Chinese in China and Canada

Interest Targeting

Display ads based on audience
inclinations and preferences

Optimization

Allocate budget to the best
performing channels

Real Time Bidding

Advanced algorithm to buy
ad space at a competitive price

Retargeting

Display ads to the audience
who visited advertisers’ site

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