Due to its popularity, Sina Weibo is referred to as just ‘Weibo’—
the Chinese word for ‘microblog.’

Over 1 M
monthly active users
0 M
Registered Users
0 K
Advertisers on the platform

Advertising opportunities on Weibo

Weibo Official Account

  • Functions like a Twitter Page
  • Brands can engage subscribers with offers, contests, hashtags and exclusive content

Weibo Programmatic Ads

Digital Avenue East announces the introduction of Weibo Programmatic ads that offer precise targeting on Weibo.

Similar to a Facebook newsfeed the programmatic ad is displayed on the top of users’ homepage.

If you don’t have an Official Account, no worries!

You can still advertise on Weibo media Official Accounts which are very popular among the Chinese. Brands can advertise by:

1. Posting their content on relevant and popular Weibo media accounts

2. Promoting the post to existing account followers or a specific group of Weibo users based on the targeting options. You can select audiences by region, demographics, interests, marital status, and more.

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