Due to its popularity, Sina Weibo is referred to as just ‘Weibo’—
the Chinese word for ‘microblog.’
Digital Avenue East announces the introduction of Weibo Programmatic ads that offer precise targeting on Weibo.
Similar to a Facebook newsfeed the programmatic ad is displayed on the top of users’ homepage.
You can still advertise on Weibo media Official Accounts which are very popular among the Chinese. Brands can advertise by:
1. Posting their content on relevant and popular Weibo media accounts
2. Promoting the post to existing account followers or a specific group of Weibo users based on the targeting options. You can select audiences by region, demographics, interests, marital status, and more.
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